• CONVERSIONLAB
• Overview
• Features
• Media
• EXTENSIONS/li>
• Multi-touch campaign analysis
• Video Tracking
• Buzz Tracking
• E-commerce Tracking
• Mobile Analysis
• Widget Event Tracking

• VISUALPATH
• Overview
• Features
• Media

widget event tracking

Often, in addition to video players, the Web pages include complex elements with which users can interact using various methods: reservation widgets, budgeting software, suggestion tools, flash flyers, etc.

All these elements are designed to improve user netsurfing activity, to excite, to entice and often, they necessitate great effort in terms of development. Deciphering whether the introduction of these elements offers effective advantages for users and for our communication purposes, is vitally important.

Trackset has therefore developed a model dedicated to ConversionLab which allows for customised tracking of any event on pages.

Advantages

• identify how users interact with elements on the page, which cannot be tracked via a path
• discern the usage of a same element which features in various site sections or pages
• understand how users use site functions which cannot otherwise be tracked
• monitor all type of user-object interaction: click, mouse over, scroll etc.