When referring to Web content, we are not just speaking about pages and images: videos are currently the most widely viewed content by thousands of users who surf the web.
In the instance where a site offers video contents to its users, it is necessary to be aware of how often this content is viewed and if users find it to their liking.
Trackset has developed a module specifically for ConversionLab which allows for the tracking of all user-video interaction and to measure user levels of satisfaction.
With this feature, video reports are designed ad hoc and the configuration required to track data is very simple. Thanks to a completely customisable configuration, ConversionLab allows for the tracking of any type of video player in addition to Youtube and Flowplayer.