e-commerce tracking

An e-commerce site is an investment which must ensure a return by securing a certain number of sales. It is necessary to compare a measurable and realistic return objective to electronic sales operations and at the same time, meet customer expectations.

For these very reasons, it is important to analyse in detail, using the E-Commerce module, how users behave when making a purchase, how they use their shopping cart, which products fuel the purchase of other products, and how each category and each product contribute to total sales volumes.

The E-Commerce module allows for the identification of how each product contributes to the overall turnover and delineates the sales potential of the overall site.

The module provides complete reports and specific insight for those managing electronic sales sites and evaluates the return on investment.

Advantages

E-Commerce outlook

Ensuring data and the most important reports are always at hand is very simple. The outlook offers an overall view of the most important information and allows for the comparison of results for a selected period with those from the previous period.

Category performance

The report allows for the evaluation of trends governing categories of marketable products.
All data can be filtered according to: folder, campaign/measures, ideas, landing, country, tag*.

In addition to highlighting which categories have generated more sales, the report displays the number of times the products in a given category have been added to unfinalized shopping carts (orders).

Product performance

The report allows for the evaluation of trends governing sales of individual products (SKU).
All data can be filtered according to: folder, campaign/measures, ideas, landing, country, tag*.

In addition to highlighting the products which have generated the most sales, the report displays how many times the product has been added to unfinalized shopping carts (orders) and identifies the pages/sections from where it was added.

Shopping cart performance

The report allows for the analysis of sales trends and abandoned shopping carts. Upon clicking on the shopping cart number, the Dataxplore, which provides all details on a single shopping cart and on user paths, opens.
All data can be filtered according to: folder, campaign/measures, ideas, landing, country.

Transaction performance

The report allows for the monitoring of the number of erroneous transactions. In addition to the number of negative transactions, the lost (potential) income is revealed.
All data can be filtered according to: folder, campaign/measures, ideas, landing, country.

 
DataXplore

Within any given report, by clicking on the number of finalized shopping carts/orders, you are able to access the details governing every, individual shopping cart.

In addition to viewing all shopping cart and transaction details, it is possible to unravel all user history (anonymous) that governed the purchase.

The data can be easily exported and cross-analysed with CRM data using the transaction ID (useful, particularly when importing traffic sources).

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