overview

The tool for Web Analytics

Optimize ROI by maximizing conversion for you advertising campaigns
Analyze the returns on your promotional campaigns
Study the efficiency of your communications compared to the performance of your conversions
Indentify the strengths and weaknesses of your web pages
Study the visitor paths linked to their origin

Just one tool to give you clear and precise answers to all your communication and Marketing needs: evaluate the returns on all your online activities to optimise the web media-mix based on your ROI, understand the user behaviour to improve your online communications, monitor your Marketing goals.

ConversionLab is an irreplaceable tool for any Marketing Manager due to the fact that it is extremely easy to use, install and consult and it allows you to export data quickly and efficiently.

AudiWeb Certification

The Web Analytics Trackset ConversionLab system was accredited as Census Provider owing to the objective survey governing the user data of Audiweb site adherents carried out.

Audiweb’s objective is to objectively and impartially provide, as well as systematically issue, data on Internet interaction means, as well as more general online interaction means, the data governing the qualitative and quantitative characteristics of those exploiting these means, which is useful when deciding upon publicity campaign target audience.

The accreditation, received after passing the challenging checks carried out by PricewaterhouseCoopers Advisory, serves to certify that the data provided by Trackset is reliable, and complies with the only measurement standards recognised by Audiweb for the market: a further guarantee of quality is confirmed with compliance to Web Analytics Trackset’s International Standards.

	How it Works ConversionLab uses a browser-based tracking system to identify and track the visitors on your website. The system is able to track and register all the activities carried out by users: origin, keywords search for, navigation path.
	Installation The setup wizard gives you the renaming code to insert in all the pages of the site. The online user support guide will help you with all the steps of the installation. In just a few minutes the system will be able to manage all the campaigns and monitor all the actions which generate conversions.
	Multi-Campaign Tracking In the setup phase, or, in any later stage, it is easy to set up correlated campaigns or ads. Keyword advertising, campaign banners, search engine optimisation or positioning, sponsoring, e-mail marketing: for any campaign you have to track the system generates a code that is inserted in the page in just a few moments and allows you to start tracking all the conversions, visits, visitor paths. You only need a few moments to become a competent ConversionLab user and start tracking all the activities with no limit to the number of campaigns or actions.
	Consultation Right from the Summary Page ConversionLab is simple and intuitive. It gives all the detailed information on the campaigns you have activated, shows you all the visits on the site during the last 30 days, the total visits and the number of conversion and actions that have taken place. All this data can be viewed according to campaign or date. With just a few clicks you can carry out thorough marketing analysis on all your campaigns, check the visitor path for each visit and see the conversion rate. At a more detailed level you can see the origin of the visitor and the campaign it is linked to, whilst still being able to click back to the overview. ConversionLab makes it easy for you to read the data thanks to the elaboration of graphs and charts, which allow you to carry out immediate analysis on all of your campaign trends and keep returns on you online activities under control.
	Processing You can export all the data in excel formats which allows you to elaborate the reports according to your requirements, as well as giving you the possibility to integrate the data linked to your web advertising activities with analysis linked to the advertising campaigns carried out on all other types of media.