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Last night I was stunned when I suddenly saw Trackset, a full-blown web analytics solution, popping up. Usually I know pretty much most of the advanced web analytics tools, but with Trackset, I wasn't familiar at all.
Well..this has changed: Trackset looks as beautiful as the Italians and it seems to work like a Ferrari. Probably because it's engineered in Italy.
Trackset is built mostly for marketing purposes and big companies like San Pellegrino, Lavazza and Publicis use it for their marketing efforts.
The tool includes 4 major parts:
1. ConversionLab:
To optimize ROI by maximizing conversion for advertising campaigns, analyze the returns on promotional campaigns, study the efficiency of communication, to compare the performance of conversions, to identify strengths and weaknesses of web pages, to study the visitor paths linked to their origin
2. VisualPath:
Heatmap and Measurement of how far users scrolled
3. Admanager:
Display Ad management and optimization.
4. Bidmanager:
Keyword / PPC management.
Webanalyticsbook, 5th january 2009
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