Trackset acquires a new important client in the financial sector

FinecoBank, the top direct bank in Italy and the n°1 broker in Europe, chooses Trackset’s tools for Web Analytics to monitor the corporate website and all related promotional activities.

To this purpose, Fineco will use two software: Trackset ConversionLab for Web Analytics, to monitor the efficiency of all communication campaigns and Marketing return on investiments and Trackset VisualPath for Web Usability, to learn about the points of strenght and weakeness of the web site’s graphical layout through a visual analysis of the user experience.

Trackset will provide to the Web Marketing Managers of Fineco the tools, the training and support for an advanced configuration of the software and for the interpretation of the highlighted phenomena.

The financial sector strongly invests on the web and needs to verify the efficiency of marketing campaigns, to have full trust on its suppliers concerning data protection.

Trackset has a proven experience in the sector and including Fineco as one of them is a further confirmation on the degree of reliability and experience of the company for the financial industry.

TRACKSET

Trackset, part of GoAdv, is a company specialized in Research and Development of innovative products to measure and optimize online activities for Web Analytics and Digital Marketing Management. Trackset’s solutions are developed with a strong marketing oriented approach which makes them simple to use, easy to configure and extremely flexible.

The suite includes four products, fully integrated one with the other, specifically designed for Web Analytics and Digital Marketing Management: ConversionLab, VisualPath, AdManager and BidManager. Trackset guarantees multilingual support, organizes training sessions and gives periodic updates on tools’ functionalities.

FINECOBANK

FinecoBank, part of Unicredit Group, is today the top direct bank in Italy and the n°1 broker in Europe, delivering a full set of customer-focused brokerage, banking, credit and investing services to over 800.000 accounts, with € 32 billion assets and excellent profitability. Through its multimarket platform, it offers a broad range of trading and investing products, combining fast execution with great value and service. FinecoBank offers direct access to the major European and US Cash and Futures markets.

Every product and service is focused on user experience, transparency, simplicity and convenience, besides ease of use, performance and functional excellence.