The additional functionality collects users’ opinions to keep control of Online reputation.

The reputation of a certain brand is critical for its success and credibility.
Therefore, it becomes fundamental to keep control of the number and volume of conversations spread out over the web.

To satisfy this crucial need, Trackset introduced the "Buzz Analysis" module in Trackset ConversionLab. This powerful functionality allows you to discover and analyze what is being said online on a specific subject (a certain brand, business, product, service, management, competitors and so on).

The Buzz Analysis module monitors all opinions and feelings to measure users’ trust on companies and its products. Its integration in Trackset ConversionLab provides a complete product to meet all Communication and Online Marketing needs.

Configuration is extremely simple: all you have to do is to insert the keywords related to a specific topic, brand or product that you wish to monitor and the Buzz Analysis module collects all conversations, messages and posts from social medias (forum, blog, newsgroup). In addition, the module gives a rank to each single article so that you can have a complete overview of the impact that a certain source of information could have on the image and reputation.

"This module will be very useful in many fields of application. It will be able to measure the visibility of a specific brand and to know about its reputation. It will be able to measure the efficiency of the communication of online marketing campaigns and to control the respect of a certain copyright, original content and know about eventual improper uses of a certain brand name. To have full control of the online reputation or on the positioning, a company must be able to measure the entity, the origin and the tone (positive or negative) of the “buzz”. “Says Alessio Semoli, Managing Director of Trackset.

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Dublin, 24th of march 2009