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Web Analytics Trackset ConversionLab
Extensions
Trackset offers innovative solutions developed by a marketing oriented approach to meet the specific needs of each sector’s business model. Each campaign, creativity, communication strategy undertaken Online only makes sense if its results are measured and monitored. A consequent action is necessary to maximize the return on investments. To live up to its mission and meet the changing needs of its customers, Trackset integrates its solutions with extension modules.
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Video Tracking To monitor the performance of videos used for both institutional, informative or product promotion.
With this tool you can analyze the number of users who have watched a video, which of them used the buttons for managing the video itself ( such as play, stop, pause) and measure the level of engagement with the users, measuring the time stay and abandon points of each video.
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Mobile
To measure traffic and actions generated through mobile devices, by analyzing in detail the type of device, network connectivity and behavior within the site or the micro site created in various technologies xhtml, wap, iphone and so on. |
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E-Commerce
The form and 'designed for systems where e-commerce and' very important to analyze in detail how users use the purchasing process, such as using the cart, what are the products that allow the purchase of others, what are the redemption for each category and product and especially the return on investment. |
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Buzz Analysis
With the advent of Web 2.0, users can express opinions and ideas on any subject, comments on a company brand and its products included.
The module allows a quick and easy measurement of the “buzz”, meant as comments and opinion expressed in forums, blogs, web sites, news and social networks.
The integration of Trackset with this useful tool give a more comprehensive measurement of the success of each company’s positioning. |
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