Trackset is a company specialized in Research and Development of innovative products to measure and optimize online activities for Web Analytics and for Online Marketing activities.

Approach and Mission

Trackset's solutions are internally developed in a Marketing Oriented approach, therefore they are easy to use, fast to configure and extremely flexible. Trackset gives training and technical support, listens to its customers to develop the solutions to fully satisfy specific needs.

Each new functionality is projected, elaborated and tested to help customers reach the strategic goals, save time and optimize all online campaigns.

This is why Trackset's products are the ideal Marketing assistant to support any company that wants to successfully invest on the internet.


The suite includes four products, fully integrated one with the other, which are specifically designed for Web Analytics and Digital Marketing Management: ConversionLab, VisualPath, AdManager and BidManager.


Trackset guarantees Multilanguage support, organizes training sessions and gives periodic updates on the tool's functionalities.

Trackset is Premier Corporate Member of the Web Analytics Association, the most relevant organization worldwide that unifies the interests of industry vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

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